High Times was originally created as a corporate typeface for the surfing brand High 5 Hang 10. It takes its inspiration from the eras of Art Deco and Art Nouveau but with a radically contemporary approach.
The two different styles “Regular” and “Goofy” were designed for the large dimensions of the corporate newspaper called “Logbook” of H5H10.
The creative potential of the font lies in the special way it has been approached in the design. The font is not declined from thin to heavy, but is reduced to its two type of styles “regular” and “goofy”. These styles are quite similar as the same proportions have been used. However, due to the differences in the stroke width, the profiles bring along enough contrast.
The Regular style appears quite classy with its strong thick-thin contrast between hairline and mean line. The glyphs of the Goofy style, on the other hand, barely show any thick-thin contrast. Consequently, it rather comes around like a grotesque font that is more modern. This combination along with its blending and play options makes the font interesting already.
To give the user multiple options for flexible and exciting text design with the High Times, I decided to design some sets of alternative letters, that you can activate per OpenType feature.
There is also a set of initials for the regular style.
There are designed different kinds of numerals for both styles: regular numerals, oldstyle numerals and roman numerals. You’re also able to choose between them per OpenType feature.
Another attribute for the High Times are the different ligatures for minuscules and capital letters.
The character set of the High Times covers »Mac OS Roman«. The font is built out quite good with lots of accents and works with many languages. Furthermore the High Times is finished and kerned well.
Available at und Tilo Pentzin