My aim to create a sans serif, which shouldn’t look too cold and clean, but nevertheless have a technical look. Attend from the first sketches until the full realization. A simple rectangle shape with bevelled angles and slightly convex curves formed the base of this concept. Through that, Mevum bridges the gap between human and technology, without the letters appearing too intellectual and unflexible. Mevum picks up characteristic trait e.g. from architecture, engineering, electronics, science and sports, thus areas that have in common their practicality and orientation after the human being and its lifestyle.
In spite of the reduction, the letters should express a friendly and warm personality, without loosing the distinction from one to another. Letters like the capital “I” an the lowercase “l” are especially different. Furthermore the lowercase “a” has a midbar, lowercase “g” is two storied. The combination “rn” shouldn’t look at small text sizes like a letter “m”. Also the letter “f” with its descender is untypical for a common grotesque and grabs into the following leading. Furthermore I focussed on the interaction between regular and the italic styles. In contrary to a common sans serif the italic of Mevum has a 18° angle (a contemporary italic has usually a 8° angle). Therefore the italic expresses a own rhythm and character as the regular. So both — regular and italic — keep their own characteristic texture in running text. I wanted to give the user the opportunity to discover the Mevum. Besides the distinctiv diagonal bar on m, n, p, d there are tiny details such as the truncated corners on the end of the stems or the form of the serifs on top left on letters like B, D, P and R which become especially visible in large textsizes.
Character set (284 Glyphs)
According to requirements I would like to expand the Mevum to a total of eight styles. I believe that thin and heavy weights beside regular and italic style would work very well. I’m curious about a cyrillic or greek language support, because I would like to know, how I can adapt the style elements to character set of a another language.